Comedian & Dirty Rotten Scoundrel Star Campaigns For CMV Action
Fresh from campaigning for the National Health Action Party during the recent European elections, Rufus Hound is now backing CMV Action.
His message to expectant Dads this Father’s Day is to be aware of this deadly virus that many soon-to-be parents know nothing about.
CMV, or cytomegalovirus, is a common virus that can infect people of all ages. Once CMV is in a person’s body, it stays there for life. Most healthy adults and children will have no signs or symptoms, and no long-term effects. However, it can be very dangerous to unborn babies. Congenital CMV is one of the main causes of children being born with birth defects in the UK.
Pregnant women are more at risk because, if they catch the virus, it can cause a plethora of birth defects in their developing baby.
However, taking some simple steps during a pregnancy can avoid the CMV virus being caught by a woman and passed on to her unborn baby. This includes the simple act of hand washing, especially after being in contact with babies or toddlers, after meal times or nappy changing.
Talking about his decision to support the ‘Wash Away CMV’ campaign, father of 2, Rufus Hound said:
"Like most people, I'd never heard of CMV, but a comedian mate of mine had a nephew, Theo, who has been severely affected by it and I performed at a benefit gig for the lad. The effect this virus has had on this little boy is cruel and heartbreaking. Finding out that something as simple as hand washing could have prevented his disabilities is even more saddening. I'm now very proud to be a patron to the charity that supports congenital CMV sufferers and their families and raises funds to stamp out the virus altogether. The fathers of my generation are far more involved in the lives of our young families than ever before, so it’s now as important for men to be aware of CMV as it is for their partners”.
Support our Wash Away CMV campaign
We have a fantastic partnership of organisations signed up to give us social media support during June. These include the Royal College of Paediatrics and Child Health, the National Childbirth Trust, Mumsnet, the Lullaby Trust, Bliss, Sparks and Action Medical Research. They will be helping us to spread the word to families and professionals about the simple steps that can prevent CMV, including washing hands carefully.
Help us get that message across by creating your own ‘Wash away CMV’ pictures. Taking inspiration from the excellent Stop CMV hands campaign we will be doing our own twist in the UK during June. Simply write ‘Wash away CMV’ on your hand, take a photo and send it in. Together we can get the message out about the simple hygiene precautions that can save babies’ lives.
Email your photos direct to email@example.com, post them to our Facebook page - www.facebook.com/CMVAction or send us a direct message. Tweet your photos using the hashtag #washawaycmv and @cmvactionuk .