Fundraising Guidelines


The Do’s and Don’ts of Fundraising for CMV Action


  • Choose a fundraising activity that you’ll enjoy – you’ll be more successful if you’re having fun!
  • Ask permission from the right authority!  Be it your boss or the local council, ensure you have permission to carry out your fundraising event
  • If your event is at work, ask your employer to match any funds raised
  • Promote your event far and wide – download our flyers and leaflets, posters or invitations, and contact the local press
  • Ensure you know a bit about congenital Cytomegalovirus and the work of CMV Action – people will ask, so please have the information to hand to show them!
  • Thank everyone who sponsors or helps you. Don’t forget to let them know how it went and your total raised


  • Choose a fundraising activity that isn’t safe and legal
  • Forget to ask donors to Gift Aid their donation – it’ll really boost your total and makes such a difference to the final amount we receive
  • Forget to send your money to CMV Action – please send all donations within one month of your event.  If you don’t have all the money collected, please send us what you have and keep chasing those stragglers

Publicity: You can promote your event by using CMV Action downloadable press releases, posters, sponsor forms or ask for collection tins and branded items. Whilst we are delighted to support you as much as we can we need to keep overheads to a minimum so there may be a charge for certain items. Please do let us know if there is anything you need support with and we will do our best to help.

Please visit our fundraising resources page for our full range of support items  Fundraising Resources

Internet and email: Social networking sites such as Facebook and Twitter are the fastest way to spread the word to your contacts what you’re up to and you can encourage friends or colleagues to promote your fundraising with just the click of a button.  Sending a blanket email out to family, friends and work colleagues is another sure fire way of letting people know what you’re up to and importing the date directly into their on-line calendar.

Local media: Local news love a good story, so get in touch with the news desk of your local radio, newspaper and television. You’ll be surprised how much difference this can make to your fundraising. We would also be delighted to add information to our website to help support you.

Legalities: Fundraising is meant to be about having some fun and raising money but please be aware there are laws in place for some fundraising activities. 

Disclaimer:   CMV Action cannot accept liability for any loss, damage or injury suffered by you or anyone else as a result of taking part in a fundraising event.

Health and safety:  This is very important so please be mindful when organising your event. Follow the professional advice of equipment manufacturers and staff supervising any facilities.   Please visit the Health and Safety Executive for more information about keeping safe and legal.

Food hygiene:  Please be vigilant when handling food and work to basic rules for safe preparation, storage, display and cooking.   Please visit the Food Standards Agency for more information.

Data protection: Be compliant. Any electronic or paper record you keep about people involved in a fundraising event must comply with the Data Protection Act. Never share information or data about someone without their permission. For more information visit the Institute of Fundraising

Raffles and lotteries: The UK has very strict and complex laws relating to raffles and lotteries. There are also legal requirements regarding prizes, the costs of running a raffle or lottery and the way they are organised. Get in contact with your local authority before holding one of these events and before you spend any money on getting some tickets printed. Visit Institute of Fundraising

Children at events: All children under the age of 18 should have permission from a parent or guardian to take part in your fundraising activity and all children under the age of 16 should be accompanied by an adult.


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